Holly Atjecoutay is the Director of the Indigenous Entrepreneur Startup Program at Futurpreneur. She leads a team of brilliant and passionate Indigenous Business Development Mangers across Canada to fuel Indigenous entrepreneurs with financing, mentorship, and support to start and grow their businesses. Holly is Cree and Saulteaux from Cowessess First Nation in Treaty 4 territory in Saskatchewan and is proud and honoured to call Mohkinstsis (Calgary) in Treaty 7 territory her home. Her background is in Oil and Gas, Non-profit, Legal, and Indigenous Community Economic and Business Development, and she has always worked within and alongside rural and urban Indigenous Communities in the entirety of her career.

Holly’s main passion and driving force is challenging and breaking stereotypes of First Nations peoples in mainstream society, encouraging education of First Nations youth, and involvement in Indigenous economic development building strong and resilient Indigenous economies.